Sustainable Fashion: The New Trend

While browsing through the racks of our favorite clothing brands in those gleaming showrooms, rarely do the thought of environment occurs in our mind. The environmental damage caused by fast fashion is never the desired topic to talk about by the fashion magazines and eventually the issue is pushed beyond the sight of customers. No matter how much the subject has been avoided till now, sustainable fashion is emerging as a huge millennial trend.

From celebrities to influencers, everyone is taking the initiative to promote sustainable fashion and consequently, motivating people to be environment conscious by purchasing clothes that cause no harm to environment.

WHAT EXACTLY IS SUSTAINABLE FASHION?

Sustainable fashion, also termed as “ETHICAL FASHION” refers to clothing that is designed, manufactured and used in ways that are environment friendly. Ethical fashion is beginning to make a mark in the Indian market. From paying workers fairly, to use of natural fabrics and dyes, brands are embracing this new shift in the world of the clothing.

Fashion industry has significant statistics on environmental degradation. It takes around 2,700 liters of water to produce cotton which is required to make a single t-shirt. Surprisingly, 5.9 trillions of water is used every year for fabric dyeing. 8,000 synthetic chemicals are used to turn raw material into textiles. The global textile industry emits 1.2 billion tones of carbon dioxide each year, that is very close to emissions from automobile industry.

We stated these statistics before you so to provide you with the awareness as to why sustainable fashion must be adopted before it is too late. Every year, about 60 million tones of new fibers are used to make garments, and no concept exists on what to do with them when they are no longer needed. As a result, three-quarters of these products are disposed off in landfills or incineration plants.

BUILD A SOULFUL AND SUSTAINABLE WARDROBE. HAVE MODERN, SIMPLE AND EFFECIENT PIECES OF EARTH FRIENDLY FABRICS THAT DEFY TRENDS AND SEASONS.

The idea of ethical wardrobe from scratch is undoubtedly a daunting one. You might not be able to wear the brands you have always loved and worn for years. Limiting your choices in terms of trends, for once, is an undesirable situation, but beneficial in a long run.

 STEPS TO GET STARTED WITH ETHICAL FASHION IN YOUR LIFESTYLE1.

1. THE 30 WEAR CYCLE
   Before you buy any cloth, ask yourself if you are actually going to wear it for at least 30 times or it is going to be dumped after just an occasion. Invest in the clothing that has a greater longevity.

   

   Pick more versatile pieces that can be styled in different ways, and drop the ones that you know is going to fall out of fashion in no time.

2. GO FOR QUALITY OVER QUANTITY
   Buying better quality products might cost you a few more pennies for once but will go for long . The cheap clothing surely costs a little less but does not tick the right boxes in terms of quality.
   Buying a few high-quality items a year, rather than lots of cheaper, less eco-friendly pieces, will  significantly reduce your share in environment degradation. Save up, invest and buy less.
3. OPT FOR RENTAL FASHION

   

   Stay eco-friendly and go for rental fashion. Sharing our wardrobes and contributing to circular economy is a step forward to sustainable country. Tonnes of clothing goes in the landfill every year. Instead of buying a new attire for every occasion, renting is a better option, since you will buy less and eventually less will be left ruining the planet.

4. INVEST AT THE RIGHT PLACE

   

   Instead of spending mindlessly on that gown and heels you are only going to wear for once and which is suitable just for certain occasion, invest in clothing that you wear on a daily basis.
   We often say that we are never going to buy a jeans that cost 2000 bucks since it’s just a JEANS, but how about if we change our perspective?
   Turn your perspective the positive side and decide that you are going to wear that jeans enough to announce it worth the money. After a few seasons, you surely will have a wardrobe to be proud of.

5. THINK TWICE BEFORE THROWING YOUR CLOTHES
   We often let our clothes go into bins after they have lost their significance in our hearts. Know that it’s not a wise option. What can we do if not throw them straight away?
   • REDESIGN AND REPAIR : Let your imagination do the work and repair your clothes and you can even redesign them. Take the help of the famous YouTube platform and experiment with those creative hacks.
   • DONATE YOUR CLOTHES : Donate your pre-loved clothes to the needy and see that beautiful smile that sparks on their face, surely is a more kind choice rather than dumping the clothing into bins?
   • SELL THEM ON SECOND-HAND APPS : If you can earn from your clothes, why throw them in the bins? That’s like throwing off clear money in the bins! Find thrift shopping sites which let you sell your clothes . Amazing?

WITH THE SIMPLE TIPS, YOU CAN MAKE A HUGE CHANGE. Be more aware and be more wise!

The most important step in trying to be more sustainable is knowing where to start and where to shop. Alongside the general tips, one major decision we have to make is to change the kind of clothing we wear. Shift from the synthetic clothes made out of chemical and harmful substances to products made out of plant based materials. Also, gone are the days where the organic clothing used to be boring and disappointing, a number of brands and small businesses are taking the initiative to produce clothing as attractive as possible while taking care of the environmental needs. Pricewise, yes, you will pay more for sustainable clothing than in a fast fashion shop, but now we know what lies behind those very low prices…

Get going and opt for sustainable fashion! The change starts with you.