Sustainable Fashion: The New Trend
Sustainable Fashion: The New Trend

Sustainable Fashion: The New Trend

While browsing through the racks of our favorite clothing brands in those gleaming showrooms, rarely do the thought of environment occurs in our mind. The environmental damage caused by fast fashion is never the desired topic to talk about by the fashion magazines and eventually the issue is pushed beyond the sight of customers. No matter how much the subject has been avoided till now, sustainable fashion is emerging as a huge millennial trend. From celebrities to influencers, everyone is taking the initiative to promote sustainable fashion and consequently, motivating people to be environment conscious by purchasing clothes that cause...

Bagru Printing – The Traditional Printing Technique of Rajasthan
Bagru Printing – The Traditional Printing Technique of Rajasthan

Bagru Printing – The Traditional Printing Technique of Rajasthan

Printing on fabrics is no new thing in our country rich of cultures and traditions. Printing on fabrics have been something recognized all over the globe and India has never lagged, untouched from this type of elegant craftsmanship. In India, each design and pattern is a representation of local culture and tradition. While the rest of the world has shifted to modern ways, crafters in India still follow their traditional practices to add beauty to fabrics. There are a rich variety of printed fabrics in our country, just like our rich variety of cultures and traditions -: traditional block printing,...

All About Ikat In India
All About Ikat In India

All About Ikat In India

Ikat is a dyeing technique that originated in Indonesia . It came to India because of the trade ties with Indonesia . So basically what is Ikat ? Ikat is a fabric pattern that can be made by dyeing ( adding colour to solution by soaking it in solution mixed with dye ) method . Ikat dyeing is done before the yarn is woven into fabric due to which we obtain a very different pattern . The yarn is tied with ropes and dyed . After dyeing, the yarn is set for weaving process . After woven the pattern is...