While browsing through the racks of our favorite clothing brands in those gleaming showrooms, rarely do the thought of environment occurs in our mind. The environmental damage caused by fast fashion is never the desired topic to talk about by the fashion magazines and eventually the issue is pushed beyond the sight of customers. No...
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Author: Ishita Gupta (Ishita Gupta)
Bagru Printing – The Traditional Printing Technique of Rajasthan
Printing on fabrics is no new thing in our country rich of cultures and traditions. Printing on fabrics have been something recognized all over the globe and India has never lagged, untouched from this type of elegant craftsmanship. In India, each design and pattern is a representation of local culture and tradition. While the rest...